TransLogic

2024 Rebrand

2024 marked a pivotal shift for TransLogic. As the transport automation division evolved, it became clear that its brand needed to stand apart from Swisslog Healthcare. Even though TransLogic solutions operate within hospital environments, the people evaluating and purchasing these systems think more like industrial engineers than healthcare professionals. To resonate with this audience, the rebrand leaned into a tougher, more industrial visual language—one that communicates strength, precision, and American manufacturing heritage.   

Brand Awards