2026 Rebrand
In 2026, Swisslog Healthcare undertook a strategic rebrand designed to strengthen alignment with its parent company and sharpen its position within the technology‑driven healthcare market. Working in partnership with my EMEA counterpart, we proposed to the parent company a refreshed visual identity that introduced a cleaner, more contemporary design and transitioned our collateral to a horizontal, digitally-optimized brochure layout.
The rebrand launched alongside seven new products, each requiring a complete suite of sales and marketing assets—creating a unified, modernized brand experience across the entire portfolio.
Product Brochure Downloads
Specifications
To maintain continuity with the previous brand, we intentionally retained a stronger presence of the signature purple within our specifications. Subtle differences can be seen between our content for EMEA specifications vs. North America to address regional needs and requirements.
Specification Downloads