Exhibition Booths
Exhibition Booths
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Global Exhibition Booths for National and Regional Shows
Global Exhibition Booths for National and Regional Shows
Presented here are a selection of trade show booths I designed for Swisslog Healthcare and TransLogic, each reflecting tailored solutions for their unique product stories and event needs.
2025 ASHP Annual Conference - North America
ASHP Annual is the the largest trade show of the year for the pharmacy automation segment in North America. Creative projects in 2025 included booth graphics, floor ramp artwork, system reveal wrap, videos, interactive presentations, apparel, promotionals signs and giveaways. Below are a few highlights from the show
2026 Hospitalar - Brazil
Backdrop and Pull-Up Banners
Backdrop and Pull-Up Banners
At Hospitalar, Swisslog Healthcare required a minimal‑footprint booth. I created a branded backdrop for systems and two complementary pull‑up banners that delivered a clear, unified visual presence despite the compact space.
2026 Zorg - Netherlands
Small Booth with Closet
Small Booth with Closet
The Zorg booth had a compact footprint, and two systems—NuboMed and Tenuto—needed to be integrated along the back wall. To maximize impact within the limited space, custom photographic artwork was created for the exterior closet wall to highlight the TranspoNet product line. On the left side of the booth, the BoxPicker solution was featured through a dedicated video display, adding motion and drawing attention to the product’s capabilities.
The Zorg booth had a compact footprint, and two systems—NuboMed and Tenuto—needed to be integrated along the back wall. To maximize impact within the limited space, custom photographic artwork was created for the exterior closet wall to highlight the TranspoNet product line. On the left side of the booth, the BoxPicker solution was featured through a dedicated video display, adding motion and drawing attention to the product’s capabilities.
TransLogic Booth
Expandable Booth
Expandable Booth
The TransLogic booth was designed as a modular system that can expand or contract based on the footprint reserved at each event. Because TransLogic’s transport automation products are centered on motion—the movement of critical healthcare supplies from one point to another—the booth emphasizes dynamic, kinetic elements throughout.
A core feature of the space is a series of transparent pneumatic tube lines positioned in front of monitors. I created custom videos to show carriers moving in perfect alignment with the tubing, creating the illusion of real-time travel through the system. A Nexus user station is also showcased, paired with an overhead monitor that cycles through product clips, including a behind‑the‑scenes portrayal of how carriers enter the station.
To further draw attention, a portable rotating carousel displays carriers within illuminated tubing, adding another layer of motion and visual interest. Although I design the booths, I typically experience them only through the images shared with me after installation.
2026 Hopipharm - France
Small Booth with Closet
Small Booth with Closet
The Hopipharm booth followed a similar approach to the Zorg installation, with a compact footprint that needed to accommodate two systems—NuboMed and Tenuto—along the back wall. To maximize impact within the limited space, I created custom photographic artwork for the exterior closet wall to showcase the TranspoNet product line. On the left side of the booth, the BoxPicker solution was highlighted through a dedicated video display, adding motion and drawing attention to the product’s capabilities. A small portable desk was also designed to provide the sales team with a functional workspace.
The Hopipharm booth followed a similar approach to the Zorg installation, with a compact footprint that needed to accommodate two systems—NuboMed and Tenuto—along the back wall. To maximize impact within the limited space, I created custom photographic artwork for the exterior closet wall to showcase the TranspoNet product line. On the left side of the booth, the BoxPicker solution was highlighted through a dedicated video display, adding motion and drawing attention to the product’s capabilities. A small portable desk was also designed to provide the sales team with a functional workspace.
2017 Swisslog Healthcare Booth at ASHP Midyear
Ignite Transformation — ASHP Tradeshow Theme
Ignite Transformation — ASHP Tradeshow Theme
For this 2017 ASHP tradeshow, I was tasked with bringing the theme “Ignite Transformation” to life. I developed a cohesive visual system centered around a rising phoenix, symbolizing renewal and forward momentum. The booth design incorporated branded product displays, large-format hanging banners, product wraps, and motion‑graphic video elements that reinforced the theme across all touchpoints.
For this 2017 ASHP tradeshow, I was tasked with bringing the theme “Ignite Transformation” to life. I developed a cohesive visual system centered around a rising phoenix, symbolizing renewal and forward momentum. The booth design incorporated branded product displays, large-format hanging banners, product wraps, and motion‑graphic video elements that reinforced the theme across all touchpoints.
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